Navigating your way through business communications decisions
The mind-boggling array of options available today means that the importance of making the correct choice has never been more critical.
Communication behaviour is also changing. Today’s users are moving from formal meetings, booking resources and geographic limitations towards real-time collaboration, using diverse communication methods and devices, and regardless of location.
Outside of your employees the customers of SMBs are also changing how they interact and driving an excellent customer experience has become a business critical differentiator.
“When consumers hear about a product today, their first reaction is ‘Let me search online for it.’ And so they go on a journey of discovery: about a product, a service, an issue, an opportunity. Today you are not behind your competition. You are not behind the technology. You are behind your consumer.”